Nexo SolutionsNEXO LAB · ROBLOX · 06 OCT 2026
Experiment report

Can AI build Roblox games that make money?

We wired Claude into Roblox Studio through Roblox's own MCP server, plus Blender and Roblox's Open Cloud APIs, and built two games from scratch: a test obstacle course and Gem Rush, a mining and collecting game designed around what tops the charts in 2026.

Verdict: viable. The AI builds, tests and ships. A human is needed for about 6 clicks.
Gem Rush thumbnail with a meteor over the hub
In numbers

What one session produced

2
games built (Neon Climb test, Gem Rush)
€0
spent on Roblox, assets, tools or APIs
9
custom 3D meshes modelled in Blender by script and uploaded
4
Robux store items created by API with their own icons
The game

Gem Rush ⛏️💎

Easy to play: click glowing crystals, sell gems, upgrade. Hard to master: every crystal has a moving weak point. Hit it for a critical hit, chain hits into a combo, and the combo raises your luck for rare gems. It works the same on mouse and phone.

Core loop

Mine, sell at the Forge, upgrade Pickaxe, Backpack, Luck and Pedestals. Three zones behind gates: Crystal Hollow, Ember Depths, Void Rift.

Collecting

18 gems in 6 rarities, plus Shiny, Rainbow and Void variants. A Gem Index to complete. Server-wide shout when someone finds a Legendary or Mythic.

Idle income

Your own plot with pedestals: show off your best gems and they earn coins every second, even while you are offline (up to 2 hours).

Come-back hooks

Meteor showers every 12 minutes with double luck, a daily reward streak, offline earnings, rebirths for permanent boosts.

Onboarding

A glowing guide line and objective bar walk new players through mine, sell, place, collect and upgrade in the first two minutes.

Built secure

Every coin, hit and purchase is validated on the server (reach, cooldown, weak point distance), so exploiters cannot fake progress.

Crystal Hollow zone
Crystal Hollow: procedural terrain, glowing crystal nodes, falling snow.
Meteor crystal in the Void Rift
Meteor shower: a meteor crystal in the Void Rift, with weak-point sparkles.
Mining a crystal
Breaking a node: glass shards fly with real physics.
Upgrade shop UI
Upgrade shop. All interface is code, sized for phones too.
Gems displayed on pedestals
Your vault: displayed gems spin on pedestals and earn coins.
Island overview
The island: hub, three zones and six player plots.
Monetisation

Store items, live on Roblox

2x Coins
R$ 199
Auto Mine
R$ 149
Lucky (x1.5)
R$ 249
Luck Potion 15 min
R$ 49

Created through the Open Cloud API with generated icons, and wired into the game code. Auto Mine never lands critical hits, so paying does not replace skill.

How it works

The pipeline

CodeLuau files on disk (Rojo layout)
→
Studio MCPsync, play-test, read console, screenshot
→
Blendermeshes by Python, FBX export
→
Open Cloudupload assets, passes, name, description
→
PublishStudio or API

What the AI did alone

Designed and wrote 13 scripts. Built the world with code (terrain, lighting, buildings). Modelled gems, crystal nodes, pickaxe and the icon in Blender. Found free licensed music and sounds in the Creator Store. Ran automated end-to-end play-tests (mine, crit, sell, place, collect, buy) and fixed the bugs they found. Made the icon, thumbnails and store art.

Roblox's own AI, tested too

Studio's MCP can generate a textured 3D model from a sentence. It made a trophy in 55 seconds, free, already hosted on Roblox. Good for props; our Blender pipeline gives more control for core art.

Gem meshes rendered in Blender
Gem and node meshes, modelled by script in Blender.
Neon Climb overview
First test, Neon Climb: a 30-stage tower obby (dropped: climbing games are not the target).
Costs

What it costs

ItemCostNotes
Roblox Studio, MCP server, Rojo, BlenderFreeAll official or open source.
Creating and publishing a gameFreeUnlimited games per account.
Open Cloud APIs (assets, passes, place settings, publishing)FreeRate limited, no charge. Uploads were approved by moderation in seconds.
Music and sound effectsFreeLicensed tracks from the Creator Store.
Roblox AI mesh generationFreeAbout 1 minute per model.
Reaching players under 16A refundable 1,000 Robux publishing fee, or Roblox Premium held for 2 months. New games first launch to age-checked 16+ players and open up after 250 engaged plays and a safety review.
Optional fast-track reviewSources disagree on the price. Not needed.
Roblox Ads (optional growth)The main paid lever for first players. Needs your approval before any spend.
Claude timeThe real cost of building. One long session built Gem Rush to this level.
Revenue

What it can earn

Creators keep 70% of Robux from passes and products, and cash out at about $0.0038 per Robux (minimum 30,000 Robux). So a R$199 pass is worth about $0.53 to us. The game must reach scale to matter:

Daily playersBuyers per day (1.5%)Robux kept per dayPer month
2003≈ 250≈ $29
5,00075≈ 6,300≈ $720
50,000750≈ 63,000≈ $7,200

Assumes an average spend of 120 Robux per buyer. Roblox's Creator Rewards add a small payout per engaged spender on top. Since June 2026 discovery ranks games on 28-day retention, play with friends and spending, so the meteor events, daily streak and idle income are the growth engine, not visit counts.

Lessons

What we learned

To go live

Your 6 clicks

Game: roblox.com/games/89255658964901 (private until you make it public).

Sources